Explore Your Yukon

Elaine Taylor, MLA for Whitehorse West

As submitted to the Whitehorse Star on Friday, June 5th, 2015
by Elaine Taylor, Minister of Tourism & Culture

Join Yukon businesses and organizations across our territory in participating in the Explore Your Yukon event, a campaign launched as part of Tourism Week from May 30-June 7.

The Yukon government, in collaboration with the Tourism Industry Association of Yukon, the Yukon First Nations Culture and Tourism Association, the Klondike Visitors Association and a host of other industry partners and tourism and culture stakeholders, is encouraging Yukoners to visit local attractions and visitor information centres to learn, have fun and become tourism ambassadors for our territory.

Tourism and Culture Minister Elaine Taylor visits one of Yukon’s many tourism attractions, the Copperbelt Railway and Mining Museum in Whitehorse. Shown here with Richard Jamieson, the President of the Miles Canyon Historic Railway Society, which operates the museum.

Tourism and Culture Minister Elaine Taylor visits one of Yukon’s many tourism attractions, the Copperbelt Railway and Mining Museum in Whitehorse. Shown here with Richard Jamieson, the President of the Miles Canyon Historic Railway Society, which operates the museum.

With more than 35,000 people living here, Yukoners themselves can create tremendous opportunity when they experience all that Yukon has to offer as a travel destination, and then share that information with tourists and potential visitors. During Tourism Week, a number of different Yukon businesses and organizations including museums, cultural centres, hotels, shops, restaurants, tours and events are providing special rates and discounts for Yukoners to take in all that we have to offer. All of Parks Canada’s locations are also participating, as well as our six Visitor Information Centres.

Tourism and Culture Museum Elaine Taylor recently visited one of Yukon’s many tourism attractions, the Copperbelt Railway and Mining Museum in Whitehorse. Tourism Week is being celebrated in Yukon from May 30 to June 7.

Tourism and Culture Museum Elaine Taylor recently visited one of Yukon’s many tourism attractions, the Copperbelt Railway and Mining Museum in Whitehorse. Tourism Week is being celebrated in Yukon from May 30 to June 7.

Visitors to Yukon contribute $250 million in revenue to Yukon businesses each year. Tourism directly benefits Yukoners by contributing to their economic well-being and overall quality of life.
This year we’re estimating a positive tourism season, thanks in part to increased marketing and awareness here in Canada through the Yukon government’s $3.6 million Yukon Now initiative, the single largest investment in tourism marketing in Yukon’s history. We’re already seeing some positive results with an approximately four per cent increase in visitation overall from January through to April of this year.

The Yukon government and its partners are working hard, through initiatives and investments like Yukon Now and the Explore Your Yukon campaign, to maximize the potential for visitors and Yukon residents to contribute to the tourism sector. More importantly, we are encouraging Yukoners to learn, and have fun with friends and family in our territory throughout our beautiful summer season.

The Tourism Week Explore Your Yukon event is on Facebook, or you can find information on our website: www.tc.gov.yk.ca/tourismweek.